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Keys Soulcare Debuts Self-Love Series

In a collab with The Skin Deep, the series features Alicia Keys—and influencers Justin Frett, Darren Graham, and Kiana Leroux.

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By: Marie Redding

Senior Editor, Rodman Media

Keys Soulcare by Alicia Keys is known for exploring the link between inner and outer beauty. Now, the brand has partnered with The Skin Deep, a platform known for honest conversations and relationship card games. Check out the three-episode series that debuted on YouTube on April 20th, and is launching today on social media.

The series explores the connection between self-discovery and self-care, integrating the brand’s rituals into conversations about self-love and transformation. Keys Soulcare lightworkers are featured in the first two episodes.

The first episode features motivational podcaster Justin Frett (813K followers across IG + TT) and lifestyle blogger Darren Graham (25.9K IG followers), discussing friendship, self-care, and their influence on each other’s “pursuit of connection,” the press release states.

The series continues with creator Kiana Leroux on April 27th, before ending with a special Mother’s Day episode on May 11th featuring Alicia Keys and her stepson Nas.

It’s not the first time Keys Soulcare features its lightworkers in a series. The holistic beauty brand is known for its unique storytelling and community building strategies. On Instagram, the brand shares two of its series—”Soulful Spotlight” and “Fill Your Soul.”

See the first series video below.

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